Program objectives

The aim of the program is to train someone in the sales of products or services, to offer solutions that correspond to their customers’ needs, to provide advice, establish a climate of trust and build customer loyalty by offering personalized service that meets customer expectations. In addition to consulting and sales-related tasks, sales consultants may also manage and display in-store merchandise and provide after-sales service.

Program content

CodeStatement of competencyHoursCredits
948-422Determine their suitability for the occupation and the training process302
948-436Establish professional relationships in the workplace906
948-443Interpret consumer behaviour453
948-452Provide customer service302
948-468Sell products and services1208
948-473Perform sales-related transactions453
948-481Manage their time at work151
948-492Use job search techniques302
948-504Begin acquiring professional sales experience604
948-512Become familiar with the laws and regulations governing professional sales302
948-522Provide after-sales service302
948-534Perform sales-related ativities in French (as a second language)604
948-543Keep their knowledge of products and services up to date453
948-554Perform stock management activities604
948-563Perform visual merchandising activities453
948-573Make connections between marketing strategies and sales of products and services453
948-588Integrate into the workplace1208
90060

Program Goals:

The Professional Sales program prepares students to practice the occupation of retail sales consultant.

Program Objectives:

  • Develop students' knowledge, skills and attitudes required to become a qualified salesperson
  • Communicate and advise customers effectively
  • Acquire the latest sales techniques
  • Market and integrate products harmoniously in a retail business

Program Breakdown:

The duration of the program is 900 hours, which includes 435 hours spent on the specific competencies required to practice the trade or occupation and 465 hours on general, work-related competencies. The program of study is divided into 17 modules which vary in length. 

Program Goals:

The Professional Sales program prepares students to practice the occupation of retail sales consultant.

Program Objectives:

  • Develop students' knowledge, skills and attitudes required to become a qualified salesperson
  • Communicate and advise customers effectively
  • Acquire the latest sales techniques
  • Market and integrate products harmoniously in a retail business

Program Breakdown:

The duration of the program is 900 hours, which includes 435 hours spent on the specific competencies required to practice the trade or occupation and 465 hours on general, work-related competencies. The program of study is divided into 17 modules which vary in length. 

Program Goals:

The Professional Sales program prepares students to practice the occupation of retail sales consultant.

Program Objectives:

  • Develop students' knowledge, skills and attitudes required to become a qualified salesperson
  • Communicate and advise customers effectively
  • Acquire the latest sales techniques
  • Market and integrate products harmoniously in a retail business

Program Breakdown:

The duration of the program is 900 hours, which includes 435 hours spent on the specific competencies required to practice the trade or occupation and 465 hours on general, work-related competencies. The program of study is divided into 17 modules which vary in length. 

Program Goals:

The Professional Sales program prepares students to practice the occupation of retail sales consultant.

Program Objectives:

  • Develop students' knowledge, skills and attitudes required to become a qualified salesperson
  • Communicate and advise customers effectively
  • Acquire the latest sales techniques
  • Market and integrate products harmoniously in a retail business

Program Breakdown:

The duration of the program is 900 hours, which includes 435 hours spent on the specific competencies required to practice the trade or occupation and 465 hours on general, work-related competencies. The program of study is divided into 17 modules which vary in length.